Wednesday, January 16, 2008

What is "Cloverfield"

Well, just for SG.

In the comments he asks, what is "Cloverfield."

Did he NOT see my Film Freaks post? I mean rilly.

I confess that the next 48 hours is gonna be long-long-long. I don't think I've looked forward to a movie with this intensity for many a year.

For those not paying attention, Cloverfield is a JJ Abrams (he of LOST fame) flick that has been brilliantly marketed and slowly unveiled in a cunning viral campaign that really kicked off with an untitled trailer before the Transformer's movie that showed a clip and nothing but the release date.

Which happens to be this Friday, January 18, in the states.

In the UK it's February 1. I'm not sure about the continent, SG.

I've been following the campaign on Cloverfield Clues run by the gregarious Dennis Acevedo.

The real beauty of this marketing campaign is that it is taking place in real time. Abrams's people set up several websites that at first glance look to be only what they're about.

A radical environmental activist group.

A monolithic Japanese conglomerate.

Slusho: a new slushy drink (Bet you can't drink just 6!)

Not to mention that the movie's characters have their own Myspace pages.

Slusho drinks have appeared in episodes of Heroes, among others.

The connections are everywhere. Things appear online as they have supposedly happened. All the little threads converge to the date of the "event" chronicled in the film itself.

A monster the size of a skyscraper attacks New York City. Rather than a standard slick production, it is filmed Blair Witch style from the point of view of a group of friends who have to try and survive, find each other, and escape the city.

Speculation has been rampant, and those of us who refused to be spoiled by the dorks who get into early viewings and try to stroke their warped sense of self-worth by ruining the mystery of the movie for everyone else have stuck with Cloverfield Clues, a spoiler-free zone.

Following onto this, I've gotten sucked into Lost. Abrams really is a clever, creative fellow, I believe. Well, yeah, there was Felicity, but what can you do. Here's a glimpse into the mind of Abrams, speaking at the TED conference. Priceless stuff for those of us who fancy ourselves writers, and well worth the 18 minutes viewing time.

Well, you know where I'll be on Friday evening. Who's with me?


It's about me, dummy!!!


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